V Energy Drink - Starts With V
'Starts With V' is a broadcast, real world and online campaign staring a massive, portable, instant graffiti paintball gun. We lead the online communication and development of the project.
While The Sweet Shop built the real-life gun and created the TV commercial, we built a digital version that people could design artwork for and fire. Hosted within a website and Facebook application across dual markets, designs could be drawn within an online tool, or uploaded via Facebook, desktop or webcam.
Interactive videos of each artwork being fired could also be shared directly into social networks. The best artwork submissions, as voted by users, were then fired through the actual paintball machine gun at a live event.
We also lead the social media strategy and management of the campaign, highlighting exciting activity and encouraging campaign engagement through competitions, conversations and challenges.
Client
V Energy Drink
Agency
Colenso BBDO
Production Company
The Rumpus Room
Film Production Company
The Sweet Shop
Social Media Strategy
The Rumpus Room